BERRY PARTNERS - Introduction
Accelerating Sales Performance and Growth for Private Equity-Owned Software Companies
Private equity firms that have invested in software companies are highly motivated to quickly and effectively maximise sales performance. This directly drives enterprise value which is the core focus of most PE investments.
Done right, transformational sales enablement is your competitive differentiator and company value multiplier, helping ensure a profitable exit at the end of the investment
Based on 30 years experience in the technology industry on three continents, working with some of the biggest names in tech and Private Equity, Berry Partners is your Sales Enablement Centre of Excellence, accelerating performance improvements and average contract values of companies under your management.
AVOID THE RISKS THAT OTHERS FAIL TO SEE
(until it’s unavoidable)
You are investment experts. Berry Partners are sales growth experts. Here are just some of the challenges we regularly come across:
Varying and misaligned levels of sales leadership and sales transformation experience.
Product management teams with strong opinions about sales training requirements.
Marketing teams with varying levels of sales team collaboration success, frequently poor.
Talent acquisition teams with inadequate guidance on hiring profiles and inconsistent interviewing processes.
Sales Enablement leadership that lacks the trust and respect of Executive Vice Presidents carrying a quota.
A CEO too eager to lean on am expensive yet often poorly aligned solution from a mainstream management consulting company.
Multiply all this by the number of software companies in your portfolio and you can easily recognise the massive risk attached to your investments.
There is a lot more to sales enablement and sales readiness than learning the latest pitch deck. If you are a Private Equity firm or PE-owned software company, we are convinced we can accelerate your time to growth and high performance.



